Kevin Lane

UTHSC Med School Website

The University of Texas Health Science Center was having trouble recruiting med school students. Thus, we created a website with Flash animations, video testimonials and compelling messaging to show prospects all the hands-on experience they would get at UTHSC.

We also crafted a complementary direct mail package for the same campaign.

P&G iPad App

To help their in-store beauty advisors better help customers, we pitched Procter & Gamble on building an iPad app. They obliged, and now with a few clicks, beauty advisors can wade through the sea of P&G beauty products to find personalized solutions, along with the latest deals and demos.

GetMeFriends Website

This up-and-coming social media agency needed a website. And since SEO is one of their core competencies, the site I wrote for them had to deliver its own bang-up search engine optimization.

Dr. Smith’s Facebook App

To drum up more Facebook fans and access user data, Doctor Smith’s requested a Facebook app. So we created a super-simple one — for every user who accepted the app, the brand donated $1 to March of Dimes. Win, win.

Text Ya Later Mobile App

When San Antonio passed a ban on texting while driving, I thought a mobile app that auto-responded to texts would help people adjust to the new law (and maybe even save some lives). We didn’t have a client behind it, but we didn’t let that stop us; I led the team at GDC that forged ahead to build this app. With it, users can create a custom auto-response and automatically include their location. 

Text Ya Later is available for free on the Android Market.

Levi’s Online Community

Crowdsourcing ad agency Victors & Spoils challenged its members to submit creative ideas that would motivate members of Levi’s new global women’s community to become more engaged with each other and keep coming back to the site. V&S and Levi’s chose five winning ideas, including mine for tracking and supporting goals.

GDC Website

As a complete overhaul, I helped structure and organize GDC’s agency site. Plus, I wrote all copy for the site, and today I manage its content through Drupal.

I also write GDC’s e-newsletters.

GDC E-Newsletters

Every month, I editorialize, write and build our company newsletter in a custom content management system (CMS). Then I manage and measure each month’s correspondence with MailChimp. You can view these newsletters here and here.

I also worked on GDC’s website.

Time Warner Cable TV

To highlight the lesser traits of satellite cable, I thought positioning satellite as a bad roommate would make the message relatable.

I later wrote radio for a follow-up campaign that transitioned him from annoying roommate to potential beau.

Time Warner Cable Radio

To point out satellite cable’s shortcomings, I wrote this spot around a very flawed character.

As part of an earlier campaign, I wrote a TV spot with the same character.

Sprint Radio

To promote the speed and efficiency of Sprint for business types, I came up with Derek, a slightly insane, whatever-it-takes IT guy.

Rackspace Direct Mail

We knew if we told e-commerce IT execs not to open this box right away, they definitely would. Inside they found a gift from Rackspace: a timer that would count down to next Cyber Monday, by which time Rackspace would be their hosting provider.

Baptist Stroke Print

A stroke can destroy half your brain, so for this campaign we used the recurring image of a half-brain/half-something-else. Other executions included a clock, an alarm and a roulette wheel.

I also wrote outdoor, radio and experiential creative for this campaign.

Baptist Stroke Experiential

We put together an art installation compiling 80 mannequins to represent the annual number of stroke deaths in San Antonio. 

As part of the same campaign, I wrote outdoor, radio and print.

Brooks Annual Report

This developer’s year-in-review was essentially a blueprint for the upcoming year, so we packaged the annual report as just that.