Associate Creative Director / Writer
car2go Hero Color.png

car2go
"Do More Brooklyn" Campaign

Brooklynites aren't into outsiders, big brands, or driving.
Somehow, we still made it the most successful launch in car2go's history.


Brooklyn doesn't like outsiders, big brands, or driving.
Yet we still made it the most successful launch in car2go's history.
 


We shot our spot
on the streets of Brooklyn
and in real venues
throughout the borough.
 


We got 100
of Brooklyn's coolest
to join early and
share their experiences.
 


And our site
showed Brooklynites
the ins and outs
of carsharing.