Recos — Kevin Lane

Creative Director / Copywriter

“Kevin understands that for an idea to be truly exceptional, it takes an enormous amount of effort and dedication. The care and effort he pours into every step to bringing his vision to life speaks volumes of who he is as a leader and an amazing partner. I’ve also learned about a bunch of bands I’d never heard of from the t-shirts he wears, so add that to everything else.”
Rafa Serrano, GCD

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“Fast and good. Most creatives are one or the other. Kevin is both. When I say fast, I mean predicting the future and doing stuff before anybody even thinks to ask for it. And when I say good, I mean F'n great. I'm talking consistent work that makes everyone equal parts jealous and nervous. Work that makes people ask, ‘Wait, can we even do that?’ He's organized, dependable, hilarious, smart, and did I mention fast and good?”
Ryan Martindale, CD

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“I had the pleasure of partnering with Kevin for two years. I was always in awe of his ability to present ideas to clients so effortlessly, it came so natural to him. His capacity to juggle multiple projects made a dramatic difference in the productivity level of our team. Kevin is ridiculously conceptual, hardworking and a phenomenal writer. Anyone would be lucky to have him on their team.”
Verenice Lopez, ACD

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“Ideas, words and pictures packed with hustle, hard work and heart. That’s what Kevin puts into his craft. Kevin’s invention and creative drive can’t stop, won’t stop.”
Patrick McHugh, CD

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"Kevin has this empathy, long lost by most creatives, that enables him to shape extraordinary ideas and deliver never-been-done-before campaign work. And all that in great spirits."
Sacha Reeb, VP Creative

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"Whether it’s bringing innovative ideas that go above and beyond the assignment, or stripping down and wearing only an inner tube for a shoot, Kevin's game for whatever you throw at him. He is one of my favorite people in this business."
Dustin Smith, GCD

"With his talent, Kevin should probably be a jerk, but he’s not. Which makes me want to be him even more when I grow up. I expect to see him seated on a Game of Thrones-like chair made of Cannes Lions someday."
Brandy Gill, ACD

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"Kevin brings it all to the table: pushes the envelope, understands the business end of advertising, understands the future of advertising, and really is a stellar guy to work with. He fought for the good ideas because they were great for the client and great creative."
Kate Wilson, Account Executive