My Adventures in Advertising
Creative Director / Ogilvy, 2023 - Present
• Working on Verizon TV, brand actions, and social
Creative Director / GSD&M, 2016 - 2023
• Won AOR pitches for Pizza Hut ($227M) and Universal Parks ($124M)
• Created TV and social campaigns for Dodge
• Rebuilt Universal's brand from scratch across TV, digital, and social
• Built Hampton’s brand across TV, digital, and social
• Created Southwest “Wanna Get Away” TV and social campaigns
Associate Creative Director / Razorfish, 2012 - 2016
• Led all creative on Patrón and grew market share from 60% to 70%
• Created the world’s first interactive print ad for Google
• Invented tweeting bikes, which created $10M in new business
• 360° campaigns for Patrón, Google, car2go, and Samsung
Copywriter / Guerra DeBerry Coody, 2007 - 2012
• Created a hospital campaign so successful, we had to pull it after 1 week
• Beat Time Warner Cable’s annual growth in just 3 months
• Established BreakThrough, an internal innovation lab for new ideas
Education I Finally Paid Off
Creative Megamachine, The Audacious School of Astonishing Pursuits, 2022
B.S. in Business, Trinity University, 2002 – 2006
Shiny Objects I’ve Won
Fake News I’ve Earned
The New York Times • Forbes • Huffington Post • Newsweek • WIRED • Fast Company • Mashable • PSFK • MotorTrend • Consequence of Sound • Engadget • Gizmodo • The Verge • Ad Age • AdWeek
Other Things I’m Good At
• Leading internal and interagency teams
• Mentoring junior talent so they can take my job one day
• Winning new business and growing existing accounts
• Concepting, collaborating, presenting, and executing
• StrengthsFinder: Ideation, Communication, Relator, Focus, Activator
Brands I’ve Helped Build
Verizon • Dodge • Southwest • Universal • Pizza Hut • Google • Patrón • Samsung • Levi’s • P&G • Food Lion • Hampton • Sprint • Time Warner Cable