Associate Creative Director / Writer
Samsung.png

Samsung
"The Next Big Thing" Campaign



No one had ever outsold the iPhone.
Until we did, with Samsung.


Our simple, relatable spots
brought tech-y features down to earth. 


We made the medium the message
with the world's first shareable OOH.
 


And we took it to Times Square,
where people shared from small screen to big screen.
 


Today, Samsung remains the only brand
to ever best the iPhone.
 


Awarded: Effie