Associate Creative Director / Writer

"The Next Big Thing" Campaign

No one had ever outsold the iPhone.
Until we did, with Samsung.

Our simple, relatable spots
brought tech-y features down to earth. 

We made the medium the message
with the world's first shareable OOH.

And we took it to Times Square,
where people shared from small screen to big screen.

Today, Samsung remains the only brand
to ever best the iPhone.

Awarded: Effie