Associate Creative Director / Writer
Samsung.png

Samsung
"The Next Big Thing" Campaign



No one had ever outsold the iPhone.
Until we did, with Samsung.
 


Our simple, relatable spots
brought tech-y features
down to earth.
 


We made the medium the message
with the world's first shareable OOH.
 


And we took it to Times Square,
where people shared
from phone to big screen.
 


Today, Samsung remains
the only brand to ever
best the iPhone.
 


Awarded: Effie