Associate Creative Director / Writer

"The Next Big Thing" Campaign

No one had ever outsold the iPhone.
Until we did, with Samsung.

Our simple, relatable spots
brought tech-y features
down to earth.

We made the medium the message
with the world's first shareable OOH.

And we took it to Times Square,
where people shared
from phone to big screen.

Today, Samsung remains
the only brand to ever
best the iPhone.

Awarded: Effie