To stand out in the sea of smartphone sameness, we launched the Moto X as a fashion accessory. Along the way, we created the world’s first interactive print ad, invented a kiosk that scanned your ‘fit to find a matching Moto X, and took New York Fashion Week by storm.
Designed by You
Awarded: Cannes Lion, The One Show, Webby, New York Design
“Motorola Puts Some High-Tech Into Its Old-Media Ad Plan for Moto X”
CREDITS
Agency: Razorfish
Creative Directors: Patrick McHugh, Ali Madad, Tannen Campbell
ACDs: Troy Kooper, Aaron Cacali
Art Director: Jonathan Pliego
Copywriter: Kevin Lane
Designer: David Jameson
“Models Will Carry Moto X On New York Fashion Week Runway”