#UseMeLeaveMe
It started as an agency stunt for SXSW. And ended with $10M in new business. From writing each bike’s personality to building and hacking each bike by hand, this one was crazy hard but crazy fun.
SXSW Tweeting Bikes
Awarded: Webby, W3, Fast Company
CREDITS
Agency: Razorfish
VP, Creative: Sacha Reeb
Creative Director: Patrick McHugh
Senior Art Director: Jonathan Pliego
Senior Copywriter: Kevin Lane
Designer: Grant Nicol