Not all good ideas get made.
Here are some of my faves that never saw the light of day.
It’s fine, I’ll just be crying in the corner.
Fun Police
We pitched a whole new brand campaign for everyone’s favorite guacamole ingredient.
Hutbands
When March Madness plays with your emotions, let your feelings to the ordering.
Go Fun Yourself
This work won us the $227M pitch, but then they got cold feet.
Domestic. Not Domesticated.
We concepted ways to bring the iconic TV campaign into headline-worthy stunts.
Heartless
We rewrote a modern classic to drive home Southwest’s one-and-only heart.
