To announce the Dodge Hornet, we built a backstory
that a new breed of aggressive hornets was swarming the nation.
It started with influencer teasers that made it feel real.

Then we released a launch film
to keep the hype and hysteria going.

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And we rounded out the campaign
with some ominous outdoor boards.

CREDITS
Director: Rodrigo Valdes
Editor: Jacob Stern
Photographer: Nick Simonite
Music: Shindig
Sound Design: Dusty Albertz
CCO: Jay Russell
CDs: Barrett Michael, Greg Wyatt, Joel Williams, Kevin Lane
Agency: GSD&M

Dodge won the biggest pissing contest for car brands — J.D. Power.
So it only made sense to bring back the Bobby family's
famous catchphrase from Talladega Nights.

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“Dodge ‘Pisses Excellence,’ Features L’il Ricky Bobby In New Commercial”

— MotorTrend

“Dodge Celebrates Quality Win In Its Own Way With New ‘Talladega’ Ad”

— Forbes

“AC/DC’s New Song ‘Shot In The Dark’ Soundtracks Talladega Nights-Themed Dodge Commercial”

— Consequence of Sound

“Dodge’s New Ad Is A Perfect Prequel To Talladega Nights”

— Adweek

CREDITS
Director: Jake Szymanski
DP: Oliver Wood (Talladega Nights DP)
Editor: Scott Butzer
CCO: Jay Russell
CDs: Barrett Michael, Greg Wyatt
CD / Art Director: Joel Williams
ACD / Copywriter: Kevin Lane
Agency: GSD&M

People loved it so much, we made a sequel to our prequel.
This time around, Reese Bobby teaches young Ricky and Cal about life.
Buckle up, degenerates.

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“Dodge Reminds Us To Shake And Bake On Talladega Nights’ 15th Birthday”

— CarBuzz

“Dodge Brings Back ‘Talladega Nights’ Characters For ‘Authentic’ Spot”

— MediaPost

CREDITS
Director: Timothy Kendall
Editor: Frank Effron
CCO: Jay Russell
CDs: Barrett Michael, Greg Wyatt, Joel Williams, Kevin Lane
Agency: GSD&M

When Billie Eilish loves your brand,
you don’t have to hire a spokesperson.
She’ll even let you release her new track in your ad.

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The day before Happier Than Ever dropped,
she posted our ad on her Instagram Story.
She wasn’t even paid to, she just loved it that much.

“Dodge Fan Billie Eilish Drops New Song In Auto Brand’s Ad”

— Ad Age

“Billie Eilish’s Dodge Love Affair Continues in New Ad Campaign”

— MUSE by Clio

“Dodge, Billie Ellish Team up for New Ad Campaign Featuring Music From Her Second Album”

— Newsweek

CREDITS
Directors: Anders Jedenfors, Ozan Biron
Editor: Jacob Stern
CCO: Jay Russell
CDs: Barrett Michael, Greg Wyatt, Joel Williams, Kevin Lane
Agency: GSD&M

Dodge “Domestic. Not Domesticated.“

To announce the Dodge Hornet, we built a backstory that a new breed of aggressive hornets was swarming the nation.It started with influencer teasers that made it feel real.

Then we released a launch filmto keep the hype and hysteria going.

And we rounded out the campaign with some ominous outdoor boards.

Dodge won the biggest pissing contest for car brands — J.D. Power.So it only made sense to bring back the Bobby family'sfamous catchphrase from Talladega Nights.

People loved it so much, we made a sequel to our prequel.This time around, Reese Bobby teaches young Ricky and Cal about life.Buckle up, degenerates.

When Billie Eilish loves your brand, you don’t have to hire a spokesperson.She’ll even let you release her new track in your ad.

The day before Happier Than Ever dropped, she posted our ad on her Instagram Story.She wasn’t even paid to, she just loved it that much.