It started as an agency stunt for SXSW.
And ended with $10M in new business.
From writing each bike’s personality
to building and hacking each bike by hand,
this one was crazy hard but crazy fun.
CREDITS
ECD: Sam Cannon
VP, Creative: Sacha Reeb
CD: Patrick McHugh
Senior Art Director: Jonathan Pliego
Senior Copywriter: Kevin Lane
Designer: Grant Nicol
Agency: Razorfish