It’s not easy to revive a stagnant challenger brand.
But it’s pretty fun when they have rollercoasters.

Starting from scratch, we reimagined Universal’s
look and feel, tone of voice, and everything in between.

We even created a hip hop track for the brand.
Here’s the extended version for your listening pleasure.

And we didn’t skimp on social,
infusing bite-sized content with style and swagger.

With comedy, action, and plenty of attitude,
we’re building a brand that defies the whole category.

“Kenan Thompson Returns to Universal Studios, Where He Filmed All That, After 20 Years”

— People

CREDITS
Directors: Jake Szymanski, Amber Schaefer
Cinematographer: Ken Seng
Editor: Frank Effron
Music: Shindig
CCO: Jay Russell
CDs: Ross Aboud, Ryan Martindale
CD / Art Director: Joel Williams
ACD / Copywriter: Kevin Lane
Art Director: Britney Drotleff
Copywriter: Charlotte Lichtenheld
Agency: GSD&M

Universal Parks"Let Yourself Woah"

It’s not easy to revive a stagnant challenger brand.But it’s pretty fun when they have rollercoasters.

Starting from scratch, we reimagined Universal’slook and feel, tone of voice, and everything in between.

We even created a hip hop track for the brand.Here’s the extended version for your listening pleasure.

And we didn’t skimp on social, infusing bite-sized content with style and swagger.

With comedy, action, and plenty of attitude,we’re building a brand that defies the whole category.

Universal Parks
"Let Yourself Woah"

It’s not easy to revive a stagnant challenger brand.
But it’s pretty fun when they have rollercoasters.

Starting from scratch, we reimagined Universal’s
look and feel, tone of voice, and everything in between.

We even created a hip hop track for the brand.
Here’s the extended version for your listening pleasure.

And we didn’t skimp on social,
infusing bite-sized content with style and swagger.

With comedy, action, and plenty of attitude,
we’re building a brand that defies the whole category.